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Nike FORCE STUDIO

xex xex / November 30, 2017 /

 

To celebrate the Air Force 1’s 35 Anniversary, Nike HK launches the FORCE STUDIO, a workshop-based pop-up store in Kwun Tong, Hong Kong. The brand collaborates with XPLOR, illustrators Bao Ho, Kristopher Ho, Alien Wong and musicians AGA, Olivia Dawn and DJ YAMI to create an art-music jamming environment.

Electric paint is a material that conducts electricity once dries off. The workshop invites all participants to paint and draw freely, with black electric paint, on areas of walls and objects in white, seeing their imaginations bloom on the canvas. After a music jamming session, music samples are fed into the interactive music interface. The painted areas become triggers of the music samples upon touch and allows free-jamming of the sounds with music composed by the musicians.

   

Thanks to the Touch Board developed by Bare Conductive, simply touching small painted areas sends signals to the interface.


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